In 2016 Bora was created to develop an on-demand microtransit solution with mass transport vehicles. With point-to-point rides at accessible prices the goal was to dynamically route mini-buses, optimizing costs in the most used routes inside the city of Goiânia in Brazil. As a Product Designer and Product Manager, I lead a team of developers and data scientist in order to build a product which was used in stealth mode to prove the concept to investors.
With a team of 4 developers we were able to build a passenger client for iOS and android, a driver's client for android tablets, and a webapp that controls the system for the operators, together with a core service that routed all vehicles.
At Bora I had a chance to work in the harsh Brazilian startup environment, building a team with some of the best developers in the area, achieving a great result with a small team.